Applications for Cohort 10 (November 2024–March 2025) are open from 1–19 August 2024 JST, during which time the application form can be accessed.


» One-pager (call for applications for Independent Fellowship)

The Phoenixi incubation program is to support startups from the early stage to the late under the theme of “innovation born from time and space sharing”. This program assists your bold business challenge that is expected to achieve sustainable growth.

Accepted startups will have access to a wide range of resources to transform the ideas into scalable, sustainable and impactful ventures.

Strategic Resources provided through
  • Managerial strategy and operations consulting by experts
  • Mentoring support by experienced entrepreneurs
  • Residential space and workspace
  • Fundraising opportunities
  • Technical assistance through collaboration with academia
Mentoring support by experienced entrepreneurs:

Each startup is paired with a field-specific mentor according to the stage where venture stands. As each startup will be offered one-hour mentoring once every two weeks during the residency phase, each startup can receive consultation and advice according to the actual venture stage,


Applicable to both categories (Sponsor companies and Independent applicants)

  • The Applicant must be 20 years old or older at the time of program start.
  • The business (idea) must be of the Applicant’s own.
  • The Applicant must be the primary decision-maker for the business (idea).
  • The Applicant must be able to participate in the 4-month incubation program at toberu.

Applicable to Sponsor companies

  • The Applicant and her/his Sponsor company must have mutual agreement on the general business planning.
  • The Applicant must fully commit to the business (idea) during the residency period at toberu.

Applicable to Independent applicants

  • The Applicant must have the intent to establish a social venture. (If already established, the venture should be up to 1 year old with an annual sales of up to JPY 100M.)
  • The Applicant, whether she/he established a venture through the program or is already running a venture, must be willing to give her/his sponsor (SK Impact Fund, RJ Fund, toberu Fund, or Phoenixi) the right to purchase 3% equity when the venture has the need for equity financing (stock option also acceptable).

Note: The program contents are delivered in Japanese (though auto-generated English translations of course materials will be available in many cases and applicants/Fellows are welcome to pitch in English in the selection interview and during the program). » Japanese proficiency is NOT required to apply or join but necessary to take full advantage of the program.

Selection Criteria and Process


Cohort 10
Application Period: early–mid Aug 2024 JST
Notice to candidates: end of August
Second Selection: mid-September
Notification to successful applicants: end of September
Mentor Selection: October
Cohort (program) start date: early November
Final Showcase: mid March 2025
Selection Criteria

Successful applicants will be selected based on the following criteria:

  • Passion toward venture and entrepreneur
  • Leadership, Vision, Problem-solving skill
  • Execution
  • Issue identification and originality for its solution, Skills
  • Innovative approach for products and services, Sustainability, Expandability
  • Social impact
Selection Process
Primary Selection: Screening

Applications will be reviewed based on selection criteria. Applicants will be notified of the results individually. Those who passed this selection round will move on to the secondary selection round.

Secondary Selection: Pitch

Pitch gives the Selections Committee a chance to interact with applicants and learn more about each venture. At the Pitch, applicants will be given 5 minutes to virtually pitch their ideas and given a chance to answer questions from members of the Selections Committee.

Final Selection:

After the Pitch, the Selection Committee will select eight to twelve applicants for the Phoenixi incubation program.