Hiroki Yoshida
Organization

Omron Social Solutions Co., Ltd.
Business Development Division
Social Design Center
NEXT Business Design Group Project Leader

Bio

After studying abroad, I gained experience in corporate sales at G-STAR RAW and launched a Japan-to-Global apparel business at PING GOLF. I later founded IZAKAYA UTOGARIA, earning TripAdvisor awards. After COVID-19, I contributed to business development at CRUST Japan, focusing on supply chain growth.

Business idea in short

Connecting airports, stations, and regional tourist destinations with last-mile ride share service.
“meemo × Inbound”

Business idea summary

E.g. Sustainability reporting is complex and inaccessible for SMEs, which hinders stakeholder trust, environmental and social accountability, and business growth. Sustainability Page simplifies the reporting process by using crowdsourced data and AI, enabling SMEs to easily collect, analyze, and communicate their sustainability efforts. This enhances trust, and promotes transparency across industries.

Why me

With the increase in inbound tourists, over-tourism in major destinations and lack of access to regional sites are challenges. I aim to alleviate these by introducing a “last-mile ride share” service connecting airports and stations to regional tourist spots, promoting tourism distribution, easing local residents’ burdens, and enabling sustainable tourism.