Haruko Saotome
Organization

AJINOMOTO CO.,INC.

Background

After graduating from Japan Women’s University, Faculty of Home Economics, Department of Food Science, Registered Dietitian Major, she joined Ajinomoto Co., Ltd. After 14 years in charge of household oil development and marketing, and after being in charge of voice analysis and response in the customer service office, he served as the head of the office (18 years). 2000 ~ In charge of promoting measures to propose solutions to food and health issues through product sales in the domestic sales department.

Business idea in short

Reducing food loss and supporting single-parent households in need
“Business to “connect” distribution and local residents”

Social issue to tackle | Business concept

Establish a system to reduce food discarded at supermarkets (mainly vegetables, fruits, and daily deliveries) by providing a network of “Food Loss Reduction Team” as a subscription service. Realization of a system that can be used positively by single-parent needy households and leads to the provision of nutritious meals to children.

Motivation

I would like to provide a service that links the improvement of meals for children in need of Japan with the effective use of more than 600,000 tons of food loss that is discarded annually. I want to change the concept of the past, use it without regret, and provide opportunities for as many children as possible to grow up healthy.